Integrated Sales, Marketing & Engagement

60,000+ visitors per month reading an average 10 pages each

Qualified public sector database of 38,083 decision makers and influencers across local and central government, police, fire, education, housing and health.

UKAuthority sector experts will help you to identify your communications and engagement needs. We then work with your PR, sales and marketing teams as required to create compact, integrated campaigns to help you achieve specific sales and marketing ambitions in the sector.

We update public sector decision makers, policy makers and influencers with the latest digital news for their sector via:

  • UKAuthority.com
  • UKAuthority Extra newsletter
  • UKA Live debates and interviews
  • Social media
  • Email
  • Core database of 38,083 decision makers from central and local government, police, fire, health, housing, universities and ancillary services
  • Digital Authority Forum leadership events
  • Bespoke supplier events
Work in partnership with our editorial and digital marketing team to establish thought leadership and reputation with your target public sector audience. We help you to build a campaign using our various packages, based on your needs and budget - ensuring your outcomes are at the heart of the project. 
Download a copy of our brochure here.
Element Price ex VAT
UKA Live thought leadership webcast & feature, news story, social media promotion and email lead generation

(including spokesperson on panel, branding, audience acquisition, project management, moderation, broadcast, post-production and hosting of on-demand recording)


 £9,045 per package
Thought leadership feature or customer evidence case study, with social media support, email lead generation, 6 week web ads and inclusion in newsletter  £3,570
Publication of PR case study, opinion piece or blog, social media promotion and email lead generation  £2,250
Event support: blog, banner ad, newsletter, social media promotion and two email invites to target delegates  £3,440
Online poll of UKAuthority readers (7 questions maximum), feature, email and lead
generation, feature, social media promotion and summary report 
 £6,795
Website Advertising

(Can be changed each month if more than a month’s run. Link to own site or a gated download facility) 
 
£350 per month
Tailored and targeted email distribution with lead generation  £1,095 per email
Consultancy (Thought leadership, positioning, messaging, engagement, behavioural change)  £1,000 per day
SME Digital Marketing Service
Created specifically for SMEs providing core technology and digital services or
products to the UK public sector, per quarter - we help keep you pipeline moving:

• Branding and awareness through web advertising on the UKAuthority platform
• Content creation with your team and customers
• Publication of editorial/advertorial content on the UKAuthority platform in front of over 63,000 visitors a month
• Distribution of this content to 17,000 newsletter readers
• Promotion to over 19,030 social media followers with a reach of 4.3m contacts
• Delivery of your Calls To Action via direct email to your targeted audience from
within the UKAuthority editorial and research database - over 38,300 decision
makers from central and local government, police, fire, health and ancillary
services
• Delivery of expressions of interest and leads generated in excel spreadsheet for direct upload to your CRM

This subscription based service provides a quarterly integrated digital campaign
aligning to your budget cycle to help you and your sales team share their success and expertise, deepen engagement with their prospects and meet key targets.

£14,178 annual package including 15% discount
UKA Events Partner Package - request Event Brochure

Gold partner package £8,500
includes: your public sector customer speaker slot for 20 mins, partner speaker slot for 20 mins, branding pre & post event, exhibition space, 4 delegate passes, delegate list pre & post, commentary in post event briefing note, thought leadership piece and
email lead generation plus other benefits

Silver partner package £4,500
includes: your public sector customer speaker slot for 20 mins, partner speaker
slot for 10 mins, branding pre & post event, exhibition space, 2 delegate passes and
delegate list pre & post plus other benefits
Gold partner package £8,500





Silver partner package £4,500

SME digital marketing packages are available.

To see example campaign results click here.

To see our marketing brochure click here.

For further information contact:

What they say about us...

"I have worked with Informed Communications Ltd since 2010 while I was Deputy Government CIO in the Cabinet Office and in my current role with EMC as Chief Technologist, Public Sector, since February 2012. They have been engaged by the EMC marketing team in the UK to help promote the company and its specific technology capabilities in the public sector, a project which they have delivered impeccably.

The team at Informed Communications Ltd have one of the most well developed networks across the public sector in the digital and ICT sectors that I have come across. It spans Local Government, Health, Police, Central Government, the Devolved Administrations and the various companies that sell into the public sector, and includes both digital and ICT specialists, and business leaders. The size, breadth and accuracy of their validated and coded list of contacts is, I believe, the largest and most up to date anywhere across the public sector.

In terms of coverage, Helen Olsen and the Informed Communications Ltd team have helped me deliver messaging in both jobs on a range of technology/digital topic subjects including Cloud Computing, Cyber Security, Fraud and eCrime, Big Data, capability growth and citizen facing/digital issues. This has included delivering live round table TV/webinars, blog posts, email marketing, and news features and has involved attracting a number of different thought leaders and specialists to become involved.

The team are very capable at exploiting social media, attracting sponsorship for events and identifying and targeting specific interest groups with their marketing material. They have delivered the goods for me over and over again, and I would highly recommend them to anyone contemplating a national marketing campaign in the public sector."

Bill McCluggage, former Chief Technologist - Public Sector, EMC